Discreture
Branding + Brand Stratedgy
The Brand.
Discreture is an inclusive ethical intimate brand committed to making premium quality sweatshop-free underwear basics from sustainable materials.
I created Discrture’s brand guide and branding. The logo was created by hand and turned into a digital typeface.
Logo
Channeling our keywords bold and authentic, our wordmark is edgy, elegant and a bit out-of-the-ordinary.
The brandmark was created from the logo’s own “D” and is the face if a discerning, curious feline with a piercing gaze. The brandmark can stand alone or be used alongside our wordmark.
Visual Identity
Part 2 of the brand book
Zine-inspired, the Instagram grid started off as a teaser for the brand and its Kickstarter launch. The first set of subscriptions was launched with a zine that highlighted issues of sustainability and woman’s health. As the grid progressed, we wanted to emphasize the product and the brand’s mission. Using different fonts, collages for products to sit on, and cut-out images, we were able to keep the zine-like vibe but focus more on the clothing.
